Alright, boys and girls, today we have something a little different. Yes, we have a first world problem. I went to to the local drug store to buy conditioner, went home to use it...and it was shampoo. Naturally. Now normally I would have blamed myself, had it been an honest mistake. However, when I looked at each of the bottles in a sea of shampoos and conditioners, I realized that they look the same, save for one is upside down. The size, label, colour, everything is the same.
To someone like me, who just grabs things according to colour and label distinction, this is somewhat frustrating. This is also the second time this has happened to me. The last time was with herbal essences, I thought I was buying conditioner, and when I brought it home, it was a 2 in 1. It had the exact same label, colour
and orientation on the bottle as the regular conditioner, save for the microscopic sized "Shampoo and Conditioner" under the label. As designers, we should be able to communicate to an audience what the product is quickly, or in some way that the people shopping for the product can tell it is different somehow. Making the label a pastel blue instead of a deep blue, or making the bottle a different shape. Putting it in a different kind of bottle, perhaps (clear vs opaque).
Herbal essences had a system where the two bottles would fit together, and were easily distinguishable from each other.
This is a much better system for telling them apart. You could walk by, and without a second thought, grab one or the other. And that concludes this first world problem rant. Now the weather.
pictures from google
No comments:
Post a Comment