Logo Loco

Recently I've been noticing a trend that should really stop. This tend I'm referring to is the logo design trend where we take an already known logo, which is fun and unique, and numb it down about 10 notches. For example.

The old ebay logo and the new, duller one. Nothing about the new logo is necessarily "better" or interesting. The brand is well known enough that this doesn't necessarily affect it too much, but there are so many things they could have done with it. They could have taken a google approach where they change up the logo according to particular sale days, or made a unique new shape.



Microsoft is another criminal of logo lobotomy. Some designer somewhere stuck their pointy little nose into their logo and scrambled up all the unique little quirks about it and spat out the vegetable of a logo that remained. Needless to say, I'm, not impressed.

On the flip side, there are places that do it right. Pepsi for example. When they redesigned their logo, they made it more fun and interesting, matching their new marketing techniques and commercials for the new century.
This is how you (re)design a logo properly.

Pictures from google