Change/Design the World!

Graphic designers have been proven to solve many problems in the world today. Since we are a new breed of artists, we must constantly provide new ideas, pushing boundaries, and therefore bleeding our ideas into other sections of the world. Take for example, in the U.S, 2004, the highway road signs were changed from the traditional Gotham Highway typeface to Clearview. This may sound ridiculous, but this small change enabled over 16 percent of people to have better legibility of the signs at night. It also cut down accidents due to reaction times being boosted. Then we have environmental issues, such as overconsumption and lack of recycling. The new "Clever Little Bag" is a new packaging move from the shoe brand PUMA, in which using recycled polypropylene, and having no box at all, the company saves alot of money, as well as saving the environment. Tons of waste will not be generated with this method, and will save on gas used to transport the smaller "boxes", being able to transport more in one go than was possible beforehand. Innovative changes such as these can make a huge difference in the world!

Check it out!
http://www.puma.com/cleverlittlebag